Privacy policy

Privacy Policy

Last updated: 19 July 2026

This Privacy Policy describes how Culét Jewellery Pty Ltd (ABN 92 601 943 131) — referred to below as "Culét", "we", "us", or "our" — collects, uses, holds, and discloses your personal information when you visit or use www.culet.com.au (the "Site"), purchase from us, engage with our advertising, or otherwise communicate with us (together, the "Services").

We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and this Privacy Policy.

By using the Services you agree to our collection, use, and disclosure of your personal information as described here. If you do not agree, please do not use the Services.

1. What personal information we collect

The information we collect depends on how you interact with us.

Information you give us directly

  • Contact details: name, email address, postal address, phone number.
  • Order information: billing address, shipping address, items purchased, payment confirmation.
  • Account information: username, password (encrypted), account preferences.
  • Enquiry and consultation information: budget range, ring style preferences, timing, and any other information you volunteer through our contact forms, ring builder, diamond enquiry form, or consultation requests.
  • Customer support information: the content of any messages, emails, or calls you have with us.
  • Marketing preferences: whether you have opted in to our email or SMS marketing lists.

Information collected automatically through cookies and similar technologies

When you use the Site we, and third-party services on our behalf, automatically collect usage data through cookies, pixels, and similar technologies. This may include:

  • Device and browser information (device type, operating system, browser version)
  • IP address and approximate geographic location (city/region)
  • Pages visited, time on page, actions taken (e.g. products viewed, ring builder use)
  • Referring website or advertising campaign

We use this data to run and improve the Site, understand our audience, and measure the performance of our advertising.

Information from third parties

We may receive information about you from:

  • Shopify Inc. — our e-commerce platform provider.
  • Payment processors (e.g. Shopify Payments, Afterpay, PayPal) — payment confirmation and fraud-prevention signals.
  • Advertising platforms (Meta / Facebook / Instagram, Google) — advertising engagement and conversion signals when you interact with our ads.
  • Email and marketing platforms (Klaviyo) — email engagement (opens, clicks, unsubscribes) and identity data if you have subscribed via a form on our Site.
  • Shipping and logistics partners — delivery status and address confirmation.

2. How we use your personal information

We use your personal information to:

  • Provide our products and services — process orders and payments, arrange delivery, handle returns and exchanges, respond to enquiries, provide consultation and custom-design services.
  • Communicate with you — send order updates, respond to support requests, and, where you have opted in, send marketing communications about new collections, launches, and offers.
  • Improve our Services — analyse how our Site is used, test new features, and refine our product range.
  • Advertise our Services — deliver targeted advertising on Meta, Instagram, and Google based on your interests and past interactions with us. You can control this — see Section 6 (Your rights) below.
  • Prevent fraud and secure the Services — detect suspicious activity, protect against unauthorised access, and enforce our terms.
  • Comply with legal obligations — for example, tax and consumer-law record-keeping.

We rely on the following legal bases for processing:

  • Performance of a contract with you — where processing is necessary to provide the products and services you have requested.
  • Consent — where you have opted in to marketing communications (you can withdraw at any time).
  • Our legitimate interests — where processing supports our business, is proportionate, and does not override your rights (e.g. site analytics, advertising measurement, security).
  • Legal obligation — where we are required by law to retain or disclose information.

3. Cookies

Like most websites, our Site uses cookies. These are small text files stored on your device that let us recognise you across sessions.

We use cookies for three purposes:

  1. Essential cookies — required for the Site to function (e.g. shopping cart, checkout, login).
  2. Analytics cookies — help us understand how the Site is used (e.g. Shopify analytics, Meta Pixel measurement).
  3. Advertising cookies — allow us to show you relevant advertising on Meta and Google, and measure the effectiveness of our campaigns.

You can control cookies through your browser settings. Blocking essential cookies may prevent parts of the Site from working correctly. Blocking advertising cookies limits our ability to show you personalised ads but will not prevent you from seeing our ads in general.

For details on Shopify's cookie usage, see shopify.com/legal/cookies.

4. How we share your personal information

We do not sell your personal information.

We disclose your personal information to third parties only where necessary for the purposes described above. This includes:

  • Our service providers, who process personal information on our behalf and are bound by contractual obligations to protect it. These include:
  • Shopify Inc. (hosting, checkout, order management)
  • Payment processors (Shopify Payments, Afterpay, PayPal, Stripe as applicable)
  • Klaviyo Inc. (email and SMS marketing)
  • Meta Platforms (advertising and measurement)
  • Google LLC (advertising, analytics)
  • Shipping and logistics providers

  • Fraud-prevention and security services

  • Business advisors and professionals — for example, our lawyers, accountants, and auditors, where necessary for legitimate business purposes.

  • Prospective or actual purchasers of our business — in connection with a sale, merger, or restructure.

  • Regulators or law enforcement — where we are required by law to disclose personal information (e.g. subpoena, court order, or valid law-enforcement request).

We do not disclose your personal information for direct-marketing purposes without your consent.

5. Overseas transfers of personal information

Some of our service providers (including Shopify, Klaviyo, Meta, and Google) store or process personal information outside Australia — in particular in the United States and the European Union. Where we transfer personal information overseas, we take reasonable steps to ensure the recipient handles the information consistently with the Australian Privacy Principles.

By using the Services, you consent to your personal information being transferred and processed outside Australia for the purposes described in this Policy.

6. Your rights

Under the Australian Privacy Principles you have the right to:

  • Access the personal information we hold about you.
  • Correct personal information that is inaccurate, out of date, or incomplete.
  • Request deletion of personal information we no longer need to hold (subject to legal record-keeping obligations).
  • Withdraw consent to marketing communications at any time — use the unsubscribe link in any marketing email, or reply STOP to any SMS.
  • Complain to us about how we have handled your personal information (see Section 10).

To exercise any of these rights, contact us at sales@culet.com.au. We may need to verify your identity before we can act on your request.

Opting out of personalised advertising

You can also control how third-party advertising platforms use your data:

  • Meta / Facebook / Instagram: manage your ad preferences at facebook.com/adpreferences
  • Google: manage your ad preferences at adssettings.google.com
  • Use your browser's Do Not Track or Global Privacy Control signal — we will treat this as a request to opt out of interest-based advertising to the extent required by applicable law.

7. Security and retention

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure — including encryption in transit (HTTPS), access controls, and vetting our service providers.

No security measure is perfect. If you become aware that your account has been compromised, please contact us immediately at sales@culet.com.au.

We retain personal information only for as long as needed for the purposes described in this Policy, or as required by law (for example, tax and consumer-law records are typically retained for at least seven years).

8. Children's information

Our Services are intended for adults. We do not knowingly collect personal information from children under 16. If you believe we hold information about a child, please contact us and we will take steps to delete it.

9. Changes to this Policy

We may update this Policy from time to time to reflect changes to our practices, legal obligations, or the technologies we use. When we make material changes, we will update the "Last updated" date at the top and, where required by law, notify you directly.

10. Contact and complaints

If you have any questions about this Policy, or you would like to exercise any of your rights, please contact us at:

Culét Jewellery Pty Ltd 440b Castelnau Street Caringbah South NSW 2229 Australia

Email: sales@culet.com.au

If you are not satisfied with how we have handled your personal information, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):